Prime Highlights
- Zepto rolls out “Zepto Atom,” a brand subscription-based consumer analytics and commerce platform.
- The platform provides real-time insights, hyperlocal targeting, and AI-led analytics to optimise brand performance.
Key Facts
- Zepto Atom goes live on May 16, 2025.
- More than 7,000 products from premium brands such as Amul and Yakult are pre-onboarded.
Key Background
Zepto, the leading quick commerce business, is making a significant move into the consumer analytics market with the launch later this year of Zepto Atom, a subscription service that marries analytics and commerce designed specifically for consumer brands. Coming on May 16, 2025, Zepto Atom will provide brands with advanced tools to know consumer behaviors, trends in the market, and performance metrics better.
Fuelled by Zepto GPT and Natural Language Processing (NLP) technology, Zepto Atom will offer proprietary data and actionable insights alongside standard e-commerce analytics. Subscribed brands will have access to detailed information regarding consumption habits, retention rates, conversion rates, and predictive analytics. All this amount of insight is not yet available on other Indian e-commerce platforms, and thus Zepto Atom will be a market differentiator.
Apart from analytics, Zepto Atom is also a commerce platform where the products can be searched geographically by offering location information, thus enabling brands to reach out through hyperlocal marketing. Sellers can either access the platform via a dedicated app called ‘Zepto Brand Hub’ or through a website, making it convenient for handling and fetching data.
The platform now has in its basket more than 7,000 items across categories ranging from grocery, fresh vegetables and fruits to pet foods, cosmetics, electronics, to home products. Yakult, Ashirvaad Atta, Too Yumm, Lays, Figaro Olive Oil, Nandini Milk, Amul, and Mother Dairy are a few brands already listed on the platform.
With its live map capability based on PIN codes, Zepto Atom allows brands to carry out hyperlocal targeting, offering granular data on pricing, distribution, and marketing activity. This step not only solidifies Zepto’s footing as a delivery platform but also makes it a value data solutions provider, opening up new revenue streams via its subscription model and enabling brands to make better, data-driven decisions.
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