Meta Launches ‘Vibes,’ a Short-Form Feed for AI-Generated Videos

Prime Highlight

Meta has launched “Vibes,” a short-form video feed made entirely of AI-generated content, available on the Meta AI app and meta.ai.
Users can create, remix, and share AI videos with tools to add visuals, music, and styles, enhancing engagement across Vibes, Instagram, and Facebook.

Key Facts

Meta partnered with Midjourney and Black Forest Labs for the early version of Vibes, while continuing to develop its own proprietary AI models.
The launch follows Meta’s AI restructuring under Meta Superintelligence Labs, with four dedicated teams focused on models, research, product integration, and infrastructure.

Background

Meta has officially launched “Vibes,” a new short-form video feed made entirely of AI-generated content, as part of its ongoing push into artificial intelligence. The feature is available on the Meta AI app and on meta.ai, allowing users to browse, create, remix, and share AI-generated videos.

In announcing the rollout on Instagram, Meta CEO Mark Zuckerberg shared several AI clips, including fuzzy creatures hopping on cubes, a cat kneading dough, and an ancient Egyptian woman taking a selfie on a balcony overlooking a historic cityscape. Users can interact with these videos, generate their own, or remix content seen on their feed. Meta offers tools to add visuals, layer music, and adjust styles, making videos ready to share on Vibes, Instagram, or Facebook.

Meta’s Chief AI Officer Alexandr Wang noted that the early version of Vibes was created in partnership with Midjourney and Black Forest Labs, though the company continues to develop proprietary AI models for future updates.

The move comes amid Meta’s renewed investment in AI. In June, the company created Meta Superintelligence Labs following notable staff departures and reorganized its AI efforts into four teams focused on foundation models, research, product integration, and infrastructure. This restructuring aims to help Meta compete with OpenAI, Anthropic, and Google DeepMind, who have led recent AI breakthroughs.

The launch comes as Meta pushes aggressively into AI, restructuring its efforts under Meta Superintelligence Labs earlier this year. The company recently divided its AI division into four units focusing on research, models, infrastructure, and product integration to compete with OpenAI, Anthropic, and Google DeepMind.