Prime Highlights
- Valiuz has partnered with Google Cloud to roll out Gemini Enterprise, a secure AI platform, to all employees, aiming to accelerate workflows and enhance marketing campaign effectiveness.
- The AI platform enables better collaboration by breaking down silos and helps marketing teams create real-time, locally tailored campaigns, improving budget efficiency and decision-making.
Key Facts
- Currently, one in three Valiuz employeesuses AI tools, with Gemini Enterprise set to expand access across the organization.
- Valiuz, founded in 2019, operates in France, Italy, Poland, and Spain, collaborating with major brands like Leroy Merlin, Decathlon, and Auchan to personalize customer experiences and improve retail media results.
Background
Valiuz, a retail media network and data alliance, has partnered with Google Cloud to increase the application of AI within its organization. The partnership will introduce the Gemini Enterprise, a secure AI platform offered by Google Cloud to all employees. The goal is to help teams work faster, find information more easily, and make more effective marketing campaigns.
Gemini Enterprise allows employees to navigate multiple internal systems smoothly. AI tools reduce silos, improve collaboration, and help staff create and adapt campaigns in real time. Mathieu Dodergny, the Chief Technology Officer at Valiuz, shared that a third of the company’s employees are already using AI. He added that with the introduction of Gemini Enterprise, they are moving forward by integrating AI into their operations and making it available to all teams.
The AI platform is already producing results. Marketing teams now gain a complete view of customers, allowing them to improve cross-channel campaigns, use budgets more efficiently, and make faster decisions. Retail media teams can automatically generate visuals and videos tailored to local markets, creating campaigns that are more relevant and effective for clients.
According to Isabelle Fraine, the Managing Director of Google Cloud in France, with the help of Gemini Enterprise, Valiuz will be able to simplify daily work, remain innovative, and create high-quality marketing campaigns in the shortest possible time for retailers.
Founded in 2019, Valiuz uses data to understand customers, personalize shopping experiences, and improve advertising results. The company collaborates with brands such as Leroy Merlin, Decathlon, Auchan, Kiabi, Boulanger, and attracts customers both online and through the stores. Present in France, Italy, Poland, and Spain, Valiuz aims to become Europe’s top company in data and Retail Media.
Read Also : Gold Surges Past $4,000 as U.S. Stocks Stay Near Record Highs
